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There is a significant drive towards the connected experience, with brands interacting with consumers on landing sites accessed by QR codes and NFC.
April 18, 2023
By: DAVID SAVASTANO
The role of packaging has evolved over time, from simply protecting and identifying the product to driving sales via enticing graphics. Smart packaging is the latest iteration, utilizing technology including sensors, indicators, and wireless communication to enhance user engagement, product quality, and supply chain efficiency. IDTechEx forecasts that establishing business models that utilize these technologies to unlock increasing amounts of value for brands and consumers will grow the smart...
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